WRAP finds that deliverable business models are deliverable

I see that WRAP has published another relatively lengthy report looking at textiles.

Sure enough, it shows that business models which already exist in the marketplace (one-off hire for formal and evening wear, and second-hand clothing) can generate a return under certain scenarios, while others which have not been delivered by the market don't offer returns. Stunning insight there.

At least this research did consider consumer demand for these alternative business models. To me, WRAP sometimes seems to forget that there is no point supplying materials/goods/whatever if there is no end market for it.

WRAP's original remit was to support end markets for recyclates and I personally don't think they do anywhere near enough on this front. Almost all the policy levers are driving up supplies of secondary resources with little helping on the demand-side.